Creating iOS apps begins with clear understanding of the audience, the core problem the app will solve, and the situation the initial release should address. A solid discovery phase helps delineate the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don’t enhance actual usage.

After the basics are in place, attention turns to UI behavior, speed, and reliability across different iPhone models and iOS releases. Uniform navigation, robust state handling, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch on the App Store.